wHAT I do
Taking a comprehensive look at the business strategy, I help define the target audience, research competitors and identify the uniqueness of the product or business. Considering the entirety of the customer journey and all the touchpoints, I create optimized digital experiences that work for specific clients, focus on the value proposition, and are easily scalable at low cost.
I design and develop websites for small businesses and individuals, working with the client from the conceptual stage, including Search Engine Optimization and user research and testing. The websites are built with Wix which is a reliable and powerful website builder that allows the client to easily update the site in house once it has been designed and published.
I help clients adopt a digital-first approach to branding in order to make a brand’s visual identity work across all channels and touchpoints. I advise clients on how to achieve and maintain brand consistency, as well as on how to consider brand evolution. I help create a brand identity that builds awareness and develops trust and loyalty with clients, and attracts business investments.
USER EXPERIENCE STRATEGY
I have 15+ years of experience in digital product design and development and user experience strategy.
In close collaboration with my clients, I help them uncover the business potential, define the digital strategy, and clearly communicate the value proposition.
I conduct digital audits, identify the target audience, and advise clients on brand identity and consistency. I create a comprehensive, optimized, digital presence that delights users and delivers significant value to businesses.